Best Platforms to Show Ads in Your App: A Guide for Developers



Best Platforms to Show Ads in Your App: A Guide for Developers


Monetizing an app is a crucial step in turning your hard work into revenue. One of the most common ways to do this is by integrating advertisements. By displaying ads, app developers can generate income while offering their app for free or at a lower cost. However, the choice of the right platform for displaying ads in your app is essential to maximizing your earnings.

In this blog, we'll explore some of the best ad platforms available for app developers and explain how they can help you achieve your monetization goals.


1. Google AdMob: The Industry Standard

Best For: All types of apps, especially for beginners and experienced developers

Google AdMob is one of the most popular and widely used ad networks for mobile apps. With its vast reach, ease of use, and comprehensive tools, AdMob is a go-to choice for developers looking to monetize their apps.

Key Features:

  • Variety of Ad Formats: AdMob supports a wide range of ad formats, including banner ads, interstitial ads, rewarded ads, and native ads.
  • Cross-Platform Support: It works seamlessly with both Android and iOS apps, making it a great choice for cross-platform developers.
  • Advanced Analytics: AdMob provides detailed analytics to track ad performance, user engagement, and revenue, helping you optimize your ad strategy.
  • In-App Purchases: You can combine AdMob ads with in-app purchases (IAP) for a diversified monetization strategy.
  • Mediation: With AdMob's mediation feature, you can integrate ads from multiple ad networks to maximize fill rates and CPM (cost per thousand impressions).

Why Choose Google AdMob?

Google AdMob is great for developers looking for a trusted, easy-to-use ad network with comprehensive support for both Android and iOS. It’s particularly beneficial if you are already using other Google services like Firebase, as the integration is smooth.


2. Facebook Audience Network: Targeted Ads with High Engagement

Best For: Apps with a large user base, social apps, and apps with a social component

Facebook's Audience Network (FAN) allows app developers to monetize their apps by showing Facebook ads. The network allows you to leverage Facebook's massive data to serve highly targeted ads to your app’s users, which can significantly increase engagement and revenue.

Key Features:

  • Highly Targeted Ads: Facebook Audience Network uses Facebook’s powerful targeting algorithms to display relevant ads based on user interests, demographics, and behavior.
  • Ad Formats: FAN supports various ad formats, including native ads, interstitials, and rewarded video ads.
  • Integration with Facebook Analytics: Integration with Facebook Analytics gives developers deeper insights into user behavior and ad performance, allowing for better optimization.
  • Cross-Platform Support: Facebook Audience Network works with both Android and iOS platforms.

Why Choose Facebook Audience Network?

Facebook Audience Network is ideal for developers who have a large, engaged user base or are building apps that have social features. The ability to serve highly targeted ads ensures higher ad relevance and better performance.


3. Unity Ads: A Popular Choice for Game Developers

Best For: Mobile games, especially casual and free-to-play games

Unity Ads is specifically tailored to game developers and is one of the best options for those looking to monetize through rewarded video ads. Unity Ads is integrated directly with the Unity engine, making it easy to implement ads in Unity-based games.

Key Features:

  • Rewarded Video Ads: Unity Ads specializes in rewarded video ads, which encourage users to engage with the ads in exchange for in-game rewards like extra lives or currency.
  • Interstitial Ads: In addition to rewarded ads, Unity Ads supports interstitial ads, which are full-screen ads that appear at natural breaks in gameplay.
  • Cross-Platform: Unity Ads supports Android, iOS, and even Unity-based apps on other platforms like web-based games.
  • Integration with Unity Analytics: Developers can track and analyze user behavior and ad performance directly through Unity Analytics, helping to optimize the ad strategy.
  • No Extra SDK: Unity Ads integrates directly into the Unity engine, so developers don’t need to worry about additional SDKs or integrations.

Why Choose Unity Ads?

Unity Ads is perfect for mobile game developers looking for an easy way to monetize their free-to-play games. If you’re using Unity for game development, the seamless integration and focus on rewarded video ads can provide significant revenue opportunities.


4. InMobi: Global Reach with Innovative Ad Formats

Best For: Developers seeking global reach, especially in emerging markets

InMobi is a mobile-first ad network known for its innovative ad formats and global reach. It provides a variety of ad types and is particularly useful for developers targeting international markets.

Key Features:

  • Global Reach: InMobi boasts a global network, which means you can access a vast audience across multiple regions, including emerging markets.
  • Native Ads: InMobi is known for its native ad formats, which blend seamlessly into the app experience and tend to result in higher engagement.
  • Rewarded Ads: Like Unity Ads, InMobi offers rewarded video ads where users can earn rewards in exchange for watching ads.
  • Advanced Analytics: InMobi provides deep insights into user behavior, ad performance, and campaign effectiveness.
  • Mediation: InMobi supports mediation, allowing you to maximize ad revenue by integrating ads from other networks.

Why Choose InMobi?

InMobi is an excellent choice for developers looking to reach international markets and serve high-quality native ads. It’s particularly effective for those seeking innovative ad formats that don’t disrupt the user experience.


5. AdColony: High-Quality Video Ads for Engaged Users

Best For: Apps focusing on video content and high engagement rates

AdColony specializes in video ads and offers high-quality, full-screen video ads that provide a seamless user experience. It’s especially useful for apps where video content is a central part of the app, such as video streaming or casual gaming apps.

Key Features:

  • Instant-Play Video Ads: AdColony provides high-quality, instant-play video ads that load quickly and engage users effectively.
  • Rewarded Video Ads: Users can earn rewards in exchange for watching video ads, making them more likely to engage.
  • Rich Media Ads: AdColony offers interactive ad formats that encourage user engagement, such as clickable ads and in-video actions.
  • Cross-Platform: AdColony supports both iOS and Android platforms, and it’s easy to implement in apps with video-based content.

Why Choose AdColony?

AdColony is ideal for developers looking to integrate video ads that provide a high-quality user experience. If video content is a key part of your app, this platform is a great choice for monetizing through engaging video ads.


6. Chartboost: Focused on Game Ads

Best For: Mobile game developers looking for ad-based monetization

Chartboost is a mobile ad network tailored to game developers. It’s widely used for in-app advertisements, especially in free-to-play mobile games, and focuses on video ads, interstitials, and more.

Key Features:

  • Rewarded Video Ads: Chartboost is known for its rewarded video ads, which offer users in-game rewards in exchange for watching ads.
  • Interstitial Ads: The platform supports full-screen ads that appear at natural pauses during gameplay.
  • In-App Purchases and Ad Mediation: Chartboost offers mediation tools to allow you to integrate ads from other networks, ensuring maximum revenue potential.
  • Cross-Platform Support: Chartboost works on Android, iOS, and Unity-based games.


Why Choose Chartboost?

Chartboost is an excellent choice for game developers who want to integrate in-app advertising with a focus on video ads and in-game rewards.


Choosing the right platform to display ads in your app is crucial for successful monetization. The best platform for you depends on your app’s type, audience, and desired ad formats. Here's a quick recap:

  • Google AdMob: Ideal for developers looking for a widely-supported, versatile ad network for both Android and iOS.
  • Facebook Audience Network: Perfect for those with large social apps or apps requiring highly targeted ads.
  • Unity Ads: Best for mobile game developers, especially for monetizing with rewarded video ads.
  • InMobi: Great for global reach and innovative native ads, especially in emerging markets.
  • AdColony: Ideal for apps focused on video content, offering high-quality video ads for engaged users.
  • Chartboost: Excellent for mobile game developers looking for rewarded ads and ad mediation.


By carefully selecting the right ad platform, you can effectively monetize your app and generate consistent revenue while maintaining a good user experience.




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